Back in 1970 the owner’s goal was crystal clear. They were going to make products that were more durable than their competitors would ever be able to achieve. They had history and knowledge on their side, they had roots going back to the Brøyt adventure and their flagship X2.
Digging in our local soil is not for wimps. Hard and full of rocks wherever you turn.
It’s all about raw materials. About production methods, about functional design, about the ability to tailor. About routines, quality control, innovation and rapid response. But first and foremost, it’s about willingness and uncompromisingness. Because reality is hard. And we must make something that’s at least as hard.
That’s why we do it!